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Insight for the Road Ahead

Driven by Insight is the shared content hub from MTN Automotive Training Systems, bringing you timely automotive news and emerging industry trends from the perspectives of our MTN trainers and MTN products, CARDIO and DealerBible. Stay current on what’s changing, why it matters, and what it means for your dealership.

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Longer Ownership Cycles Are Making Retention Critical to the Next Sale

Customer Retention & Fixed Ops

From CARDIO

September 28, 2026

Longer Ownership Cycles Are Making Retention Critical to the Next Sale

With customers keeping vehicles longer and delaying replacement purchases, dealerships have more riding on the ownership relationship between one sale and the next.

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